What are you communicating? Every page of your website design has a reason for existence. It has something to communicate. It has a job to do. So what is that job? If you sell products, can a customer tell from the first page what you sell? If not, you’re already in peril. The main page is for the customer. There should be a clear path to your products or services and immediately recognizable resources that they can explore to learn more about you and your business.